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I met Lamberto in his Roman house where he welcomed me sharing my project straightaway. It was a great honor I could develop a t-shirt with one of the founder of the italian Poesia Visiva (Visual Poetry) and I was sure we would make a garment that would generate interesting reflections.
Lamberto Pignotti (Florence , 1926) is an Italian poet , active in the field of visual poetry . In the forties he began experimenting verbal- visual art . In the mid- fifties dating activity essays , addressed to the militant criticism and current culture. Founder with other poets , painters, musicians and scholars of the Group 70 also participated in the birth of the ’63 Group .
He has worked in Paese Sera , La Nazione, L’Unità, Rinascita , in cultural programs of RAI , as well as several Italian and foreign magazines . In the sixties he deals with the intersections between experimental poetry , visual art and media. Lamberto Pignotti , along with Eugenio Miccini , is considered one of the fathers of Italian visual poetry . In the early sixties he theorizes the first forms of poetry and technology ” visual poetry ” , whose care in 1965 anthology . In 1963 he creates with Eugenio Miccini , Giuseppe Chiari and other artists and critics “Group 70” and a few months after the formation of the “Group 63” .
His artistic work proceeds by comparing the signs and codes of different origin : linguistic , visual, hearing, taste , smell, touch , behavior , of the show: from such media activity and synesthetic born between happenings and performances , the “Poems and no,” the ” cine – poems” , cassettes logo- music , books, plastic object , the poems touch, the ” chewing poems ,” the ” drink – poems ” and , of course, the ” poems visual ” form of intervention or collage of photos of news, fashion, advertising, etc. .
In the use of the technique of collage, visual poet reworks , with effective effects parody , size glossy fashion magazines and advertising, in order to return the Notice from the aesthetic dimension negatale consumer society . Not surprisingly, the Visual Poetry makes use of irony , of the overthrow , and the meta-linguistic reflection to allow the questioning of the communication skills of the language in an instrumental and analytical . Of everything , Pignotti is both author and reader, interpreter and protagonist , thanks to the synaesthetic that gives the conceptualizations and themes of his poetry and visual technology . Lamberto Pignotti has realized books object with various materials , performance using fragments of texts variously combined , also with the intervention of the public.
Pignotti have dealt with the major Italian critics , as Dorfles , Giulio Carlo Argan, Umberto Eco , Achille Bonito Oliva, Renato Barilli , Arturo Carlo Quintavalle . In the nineties he approached the art circuit online , participating in various events with his work on the Internet and performance in the context of exhibitions of new media.