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It was a great emotion for me to meet Gianni Berengo Gardin in his studio in Milan. Entering it is facing the history and the journey of the greatest photographer of black and white in Italy. Each side of his studio shows memories of his personal and artistic path; on a table, the statuette of the most prestigious LUCIE AWAD that he received in 2008.
When I met him and submitted him my project he shared it giving me the most glamorous pictures of his career, together with his aphorism: “VERA FOTOGRAFIA Non corretta, modificata o inventata al computer. La manipolazione la uccide!” (REAL photography, Not adjusted, altered or created with the computer. The manipulation kills it!”), which emphasizes his historic and established position on the difference between the digital and analogue photography. In his opinion the photographer shall catch the moment in a shot and make it eternal. The analogue picture, created with the computer, is far from the thinking of Gianni Berengo Gardin.
With the t-shirts he made we participated in his personal exhibition “Storia di un fotografo” (History of a photographer), which took place at Palazzo Reale in 2013.
T-shirts are produced in limited edition of 400 pieces per style, exclusively for our project.
Gianni Berengo Gardin lives and works in Milan. He collaborates with the main titles of the illustrated press Italian and he is famous for having published more than 200 books of photographs, have held more than 300 solo exhibitions in Italy and abroad. His images are part of the collections of several museums and cultural foundations, international organizations, including the MoMA in New York, the Bibliothèque Nationale de France and the Maison Européenne de la Photographie in Paris, the Musée de l’Elysée in Lausanne. Among the awards received are reported in the World Press Photo 1963, Scanno Prize in 1981, the Prize Brassai in 1990, the Leica Oskard Barnack Award in 1995, and in 2008 in New York, the prestigious Lucie Award for lifetime achievement http:// www.lucieawards.com/08/current/Gardin2.html (see photo strictly in black and white! – today is the only Italian photographer to have won this prestigious award), previously won by Henri Cartier-Bresson, Gordon Parks, William Klein, Ellio Erwitt. In 2009 he was awarded an honorary degree by the University of Milan.